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Welcome to the YouTube home for all things ELIXIR® Strings. You’ll find acoustic, electric, and bass guitar lessons as well as tech tips for guitar maintenance and repair, step-by-step string changing help, artist interviews and tons of product information. Subscribe today! Elixir® Strings was born in 1997. Although we were working with guitar strings already, they weren’t anywhere near a guitar. Instead, we were using them as convenient test subjects in our attempt to develop a better variety of push-pull cable. The coated strings worked quite well as cables, but they sounded terrible as guitar strings. (Picture a guitar strung with day-old spaghetti.) Working closely with a global player community of more than 15,000, we sought feedback and continued to fine-tune until we produced a coated string with proven long tone life. We had at last developed a coated string judged just right by the most demanding test equipment in the world: musicians’ ears.
